Last week during NetSuite SuiteWorld 2012, NetSuite announced its new Commerce as a Service solution. Designed to help businesses manage their interactions with both suppliers and customers using the cloud, it’s a service that could simplify transactions and help businesses grow their eCommerce abilities.

Running from NetSuite SuiteCommerce, the company’s new commerce-aware platform, the Commerce as a Service offering will help companies provide a consistent, tailored user experience for customers, whether they are buying from a computer, tablet, smartphone or using a social media platform. It also helps build information about business relationships into interactions with a company’s suppliers, and connects both the back-end and customer-facing systems together to create an integrated ERP/CRM system.

According to All Things D, “the bits of the [eCommerce] system that faced customers have rarely if ever been unified with the ones that also face suppliers, which has a way of complicating things like inventory, the supply chain and everything else that stems from basic ebb and flow of supply and demand.” The new system could help the entire process run more smoothly, making it easier for smaller companies to maintain appropriate inventory levels and get shipments out the door.

Perhaps more importantly, the service will allow machines to automatically buy things when levels run low or other circumstances are met. This function will reduce the need for human decision-making and speed the process by which inventory is moved in and out, reducing delays in order fulfillment and helping to keep customers happy.

“We want to make it so anyone can be Amazon,” said Zach Nelson, chief executive of NetSuite told the New York Times. “This is a commerce back office that any Web designer can plug into and use what he wants.”

Bringing the simplicity of cloud services to the historically complicated process of maintaining, selling and distributing inventory feels like a solid plan. But as the time points out, NetSuite has some formidable competition, including old-school ERP companies like SAP and startups like BizSlate

Nelson thinks Commerce as a Service is something that will appeal to all companies and he dedicated 18 months of engineering work to get their offering right. He told the Times, “We’ve put all hands on deck for this. Every company will be a commerce company.

Is Commerce as a Service something you could see your organization benefitting from? How do you currently manage customer and B2B sales interactions?

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